Value means helping people. Our unexpected entrepreneurs discovered that when they focused on providing value above all else, their businesses were successful. Give people what they really want, not just what you think they should have. Give them the fish! The more you can market a core benefit instead of a list of features, the easier it will be to profit from your idea. Core benefits usually relate to emotional needs more than physical needs. Most people want more of some things (money, love, attention) and less of other things (stress, anxiety, debt). Always focus on what you can add or take away to improve someone’s life … and then prepare to get paid. ― Anonymous

Value means helping people. Our unexpected entrepreneurs discovered that when they focused on providing value above all else, their businesses were successful. Give people what they really want, not just what you think they should have. Give them the fish! The more you can market a core benefit instead of a list of features, the easier it will be to profit from your idea. Core benefits usually relate to emotional needs more than physical needs. Most people want more of some things (money, love, attention) and less of other things (stress, anxiety, debt). Always focus on what you can add or take away to improve someone’s life … and then prepare to get paid.
― Anonymous

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